The Goedhuis Cellar Plan

Begin a cellar plan for drinking or investment with tailored advice from our expert team.

Goedhuis Cellar Plans are an easy, affordable route to a bespoke collection of outstanding wines built at your own financial pace whether for yourself, your children or godchildren. We have been creating superb cellars for clients for over 35 years.


  • Access to our extensive range of expertly sourced fine wine.
  • Personal account manager providing bespoke advice.
  • Exemplary storage with Private Reserves Ltd.
  • Broking and selling services.
  • No management fees.
  • Invitations to exclusive Cellar Plan events, tutored and informal wine tastings and wine dinners with producers.


Range of finest wines: We offer an exceptional range of quality wines for drinking and investment from many of the greatest domaines and estates around the world.

Experienced personal service: Your personal account manager will make recommendations on wines to match your tastes and budget. They will advise on which wines are ready to drink and can also assist with the resale of any of your wines.

Complete flexibility: The service we offer is completely bespoke and will be driven by your wishes. You can amend your wine preferences at any time. You can vary your monthly contribution or make a top-up payment at any time.

Perfect storage conditions: Your wines will be stored with our independent storage company Private Reserves. Their storage conditions (at Cert Octavian in Wiltshire) are exemplary and your wines are completely secure.

Online portfolio management: You will have access to your portfolio, including tasting notes and drinking dates online at


A preliminary discussion will establish your goals, the appropriate level of investment and your wine preferences.

The minimum recommended monthly payment is £100 to build a drinking cellar. If you are looking to build an investment cellar we recommend a monthly payment of £250 or more.

Many people invest a one-off lump sum to get their cellar off to a flying start. This would allow the purchase of some older or higher value wines.

Click here to see the goedhuis cellar plan brochure

For more information or to start a Goedhuis Cellar Plan email or +44 (0)20 7793 7900.