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LUTUM is a label born from a shared vision between Bill Price, owner of Classic Wines and Price Family Vineyards, and now 30 year-old winemaker Gavin. The new winery and partnership, which came to fruition in 2012, focuses on small-production, single-vineyard Pinot Noir and Chardonnay from prime vineyard sites in California. The name LUTUM is Latin for dirt or soil, referencing the mission to make wines that express the great vineyard sites, with little to mask the vineyards' natural character. The moto is, 'Each vineyard has its own story. Our job is to let the wine tell it.'
Sonoma Valley AVA is an appellation in California, USA. It is the oldest wine region north of San Francisco and is located on the western side of the Mayacamas Mountains, which separate it from the Napa Valley. The valley nearly touches the Russian river valley to the north-west and reaches the Sonoma portion of Carneros in the south. With steep mountains on either side there are great variations in climate and geology, which gives way to many different grape varieties and styles. The most notable varieties are Chardonnay and Zinfandel but also Cabernet and Merlot from hillside sites.