Cellar Plans

Are you interested in starting a cellar for drinking or investment but not sure how to begin?

Goedhuis Cellar Plans are an easy, affordable route to a bespoke collection of outstanding wines built at your own financial pace whether for yourself, your children or godchildren.

“The Goedhuis Cellar Plan is the perfect way for a wine enthusiast to build up a personal cellar over time. I have been subscribing since 2007 and have 50 cases currently stored. Along the way you improve your knowledge with expert advice, gain greater understanding of your favourite wines and regions which enables you to tailor your cellar. When the bottle is ready for drinking you have the ultimate enjoyment at the end, great fun.” Tom Montagu-Pollock Esq


Range of finest wines: We offer an exceptional range of quality wines for drinking and investment from many of the greatest domaines and estates around the world.

Experienced personal service: Your personal account manager will make recommendations on wines to match your tastes and budget. They will advise on which wines are ready to drink and can also assist with the resale of any of your wines.

Complete flexibility: The service we offer is completely bespoke and will be driven by your wishes. You can amend your wine preferences at any time. You can vary your monthly contribution or make a top-up payment at any time.

Perfect storage conditions: Your wines will be stored with our independent storage company Private Reserves. Their storage conditions (at Cert Octavian in Wiltshire) are exemplary and your wines are completely secure.

Online portfolio management: You will have access to your portfolio, including tasting notes and drinking dates online at www.privatereservesltd.com


A preliminary discussion will establish your goals, the appropriate level of investment and your wine preferences.

• The minimum recommended monthly payment is £100 to build a drinking cellar. If you are looking to build an “investment” cellar we recommend a minimum monthly payment of £300 or more.

• Many people invest a one-off lump sum to get their cellar off to a flying start. This would allow the purchase of some older or higher value wines.

• Set up a monthly standing order for the agreed amount using your account reference.

• Then watch your cellar grow. It’s that simple.


You can be as involved or as “hands-off” as you want in the selection of your wines.

Then there is very little for you to do other than review your cellar online and, once your wines are ready to drink, decide when to take delivery of and enjoy your wines.


A case of En Primeur Claret or Vintage Port makes a wonderful Christening present for your children, grandchildren or godchildren.

As your children grandchildren or godchildren grown up, their wine matures and accumulates in value, giving them the option to drink or sell their present when they reach majority.

An even better gift would be a mature cellar of wine built up over a child’s lifetime which would be ready to drink during their twenties and thirties.


Expert Advice: As with all Goedhuis Cellar Plans your personal account manager will assist you to create a perfectly tailored range of wines that will give huge pleasure for years to come. 

Costs and Fees: There are no hidden costs or fees. All your funds go towards the cost of either wine or storage.

We recommend payment either monthly or annually to cover the cost of wines and storage. There is no minimum amount (although only wines of a certain quality will have the necessary longevity) and wines can be recommended to match almost any budget.


Your wine will be stored with our independent wine storage company, Private Reserves Ltd to ensure it remains in perfect condition.

If you would like more information or would like to start a Goedhuis Cellar Plan email wine@goedhuis.com or +44 (0)20 7793 7900.