Georgina Crawley and Toby Herbertson join the team


We are delighted to announce that Georgina Crawley and Toby Herbertson are joining the team, effective immediately.

Georgina is joining as Associate Director with a particular focus on Business Development. She will be working closely with the Sales, Marketing and Buying teams to deliver growth in both the UK and international markets. Georgina has been in the wine trade for over ten years, most recently at Justerini & Brooks.

She comments “Goedhuis has private clients at the heart of what it does; that paired with an outstanding team and an exceptional portfolio of wines and growers, offers customers a truly bespoke opportunity and exemplary service. It is very exciting to be joining Goedhuis at this point in time and to play my part in building awareness of their heritage and values. Within such a competitive market place it is wonderful to belong to a company who is ambitious, but whose values and outlook on growth are centred on strong long-term relationships.”

Toby will be heading up the Broking Team and will additionally be responsible for UK trade sales and work with David Roberts MW on fine wine buying. Toby joins us after 8 years working for Liv-ex, having previously worked for Fine & Rare. Toby commented: “I am very pleased to be joining a company held in such high regard as Goedhuis & Co. Their portfolio and passion are admired as much as they are envied and I look forward greatly to contributing to the continuing success of the company in the future.”

Johnny Goedhuis, Chairman, comments “We are delighted by the addition of Toby and Georgina to our team. After a period of streamlining we are perfectly positioned to enter a new phase of growth, building on our core proposition of impeccably sourced fine wines and unparalleled personal customer service. There is a great opportunity for Georgina and Toby to add value across the business, both building on existing areas and expanding into new markets. The Goedhuis team looks forward to working with them to sustain and build on the company’s position within the fine wine market.”

This is an incredibly exciting time for the company and we are delighted to have two such talented individuals on board.

Georgina can be contacted on, +44 (0) 207 793 5623 or +44 (0)7776 197 684
Toby can be contacted on, +44 (0) 207 793 5638 or +44 (0)7771 790 190